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You never leave home without it--your US coin price guide. It's more well-worn than any of your college textbooks. You think you know more than coin dealers. To learn about coin values is your passion.
So when you find that Barber half-dollar or Middle Ages florin for an astronomical price ($100-$200 more than the coin price guide), you shove the book in the dealer's face. Don't do that. The dealer's copy is probably more marked-up than yours.
You are, say, an exercise equipment seller. The value of that Reboudner is, say, $100. You charge $200 not including tax. The $200 is the fair market value of the Rebounder, because you do, after all, operate a business. You know that the value of the Rebounder outweighs its price. Your customers feel better about themselves, get physically fit, and reduce stress.
Your coin dealer knows that coin collectors like you love coiNS despite coin prices. For you, coin values are less about money and more about the joy of collecting--all right, be honest, you want to resell your coins later. But you want to make a profit so you can continue to buy other coins.
So put the price guide away and give your dealer the respect she deserves as a fellow entrepreneur. Before long, the two of you commiserate about customers who don't know what it's like to be in business. Then you get out your price guides and agree that you can't believe the Barber half-dollar sold for $100 on eBay.